VGA offers comprehensive marketing programs to achieve both short-term and long-range client objectives. Our professional staff can provide customized strategic planning and media relations services including production and dissemination of news releases and media kits, one-on-one media contact, scheduling of media interviews, press conference coordination and media coverage documentation.
A comprehensive marketing plan is a necessity to ensure that your organization or event receives maximum media and community exposure. Taking your budget into consideration, VGA will develop a customized plan that will generate widespread awareness and coverage.
- Strategy - VGA can develop a comprehensive marketing strategy to garner maximum coverage for your organization or event. We will develop a strategy that fits your needs and makes the most of your marketing budget.
- Timeline - A detailed timeline will ensure that all components of the marketing plan are executed on schedule.
- Graphic Schedule - Our marketing team will develop a graphic schedule so that each print piece is designed, edited and received back from the printer on time.
- Press Release Distribution - VGA maintains an extensive media list that includes over one thousand contacts representing television, radio, print and new media. We typically mail an overview release to all appropriate contacts, and prepare and distribute a comprehensive media kit to a select list of prime contacts. The media kit would include the overview, plus sidebar stories, photos and other supplemental materials.
- News Conferences - Our marketing staff can plan every aspect of your news conference including location, talking points for speakers, advance promotion, preparation and distribution of media kits and on-site media relations.
- Media Interviews - VGA's marketing specialists are skilled at arranging media interviews to promote your organization or event.
- Day of Event Coverage - For each event, our staff places phone calls to media contacts to encourage attendance.
- Documentation - Following your event or at the conclusion of the contract period, VGA will prepare a report documenting media coverage. The report will detail the content and number of media releases distributed; the quantity and location of interviews placed; description of coverage provided by media sponsors; and general media coverage. Sample materials, such as copies of news releases and newspaper articles, will also be included.
VGA has had tremendous success in recruiting media sponsors to support special events and nonprofit organizations. These partnerships provide great visibility for media sponsors and can trim thousands of dollars from the marketing budget.
If your event or organization desires paid advertising, VGA's professional staff can identify the most cost-effective options.
- Research - Taking your needs and budget into consideration, our marketing specialists can work with a partner agency to research advertising options.
- Media Buying - Once a marketing budget has been approved, VGA can follow through with the purchase of advertising.
The Rose Theater
Gordman's
Bonefish Grill
Olympic Torch Relay
Girls, Inc. (Lunch for the Girls)
Autism Action Partnership
