VGA has provided marketing and public relations service for The Rose Theater since 1991. In consultation with Rose Theater staff, VGA develops a comprehensive, year-long promotional strategy and budget. Elements of our marketing and public relations efforts include the development of marketing materials to promote The Rose's season, national tour, classes, special events and costume shop; management of media and public relations; content development for The Rose's web site; media sponsor recruitment and fulfillment; the production of graphic design pieces; the purchase and placement of advertising and more.
In 2005, VGA assisted The Rose with a successful re-branding campaign. This initiative helped define The Rose as one organization with two resident companies, the Omaha Theater Company and the Omaha Theater Ballet.
Managing Director, The Rose Theater
“Marketing and promotion for The Rose – with main stage productions, membership and public ticket sales, education classes, teen theater, a costume rental shop and a national tour – is a big job that is handled with tremendous organization and professionalism by VGA. From print materials to PR and events VGA does it all in cooperation with The Rose staff for a seamless effort that translates into successful seasons year after year.”
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